• Courses
      • Global Series of National Privacy Laws
      • Netherlands Privacy Academy (in Dutch)
      • Caribbean Privacy Academy (in Dutch)
    • Resources
    • Join GADPPRO ACADEMY
      • Join GADPPRO Academy as an Official Partner
      • Become an Official GADPPRO Training Entity
      • Join the GADPPRO Business Academy
      • Secretariat & International Training Centre
      • Contact Us
    •  
      • RegisterLog in
    Privacad GADPPRO Academy
      • Courses
        • Global Series of National Privacy Laws
        • Netherlands Privacy Academy (in Dutch)
        • Caribbean Privacy Academy (in Dutch)
      • Resources
      • Join GADPPRO ACADEMY
        • Join GADPPRO Academy as an Official Partner
        • Become an Official GADPPRO Training Entity
        • Join the GADPPRO Business Academy
        • Secretariat & International Training Centre
        • Contact Us
      •  
        • RegisterLog in

      Blog

      Privacy Legitimate interests of a controller such as direct marketing

      • Categories Blog, Business, Design / Branding, Free Data Protection Resources
      • Date September 2, 2020

      GDPR Recital 47 Legitimate interests of a controller such as direct marketing

      The legitimate interests of a controller, including those of a controller to which the personal data may be disclosed, or of a third party, may provide a legal basis for processing, provided that the interests or the fundamental rights and freedoms of the data subject are not overriding, taking into consideration the reasonable expectations of data subjects based on their relationship with the controller. Such legitimate interest could exist for example where there is a relevant and appropriate relationship between the data subject and the controller in situations such as where the data subject is a client or in the service of the controller. At any rate the existence of a legitimate interest would need careful assessment including whether a data subject can reasonably expect at the time and in the context of the collection of the personal data that processing for that purpose may take place. The interests and fundamental rights of the data subject could in particular override the interest of the data controller where personal data are processed in circumstances where data subjects do not reasonably expect further processing. Given that it is for the legislator to provide by law for the legal basis for public authorities to process personal data, that legal basis should not apply to the processing by public authorities in the performance of their tasks. The processing of personal data strictly necessary for the purposes of preventing fraud also constitutes a legitimate interest of the data controller concerned. The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.

      • Share:
      author avatar
      Richard V

      Previous post

      Privacy For the life of the data subject
      September 2, 2020

      Next post

      Privacy Part of a group of undertakings or institutions
      September 2, 2020

      You may also like

      Guidelines 9/2020 on relevant and reasoned objection under Regulation 2016/679
      29 November, 2020

      Guidelines 9/2020 on relevant and reasoned objection under Regulation 2016/679 Paragraph 3.2.3  Risks to free flow of personal data within the Union 44. Where the objection will refer to this particular risk, the CSA will need to clarify why it …

      Guidelines 9/2020 on relevant and reasoned objection under Regulation 2016/679
      29 November, 2020

      Guidelines 9/2020 on relevant and reasoned objection under Regulation 2016/679 Paragraph 3.2.2  Risks to fundamental rights and freedoms of data subjects 39. The issue at stake concerns the impact the draft decision as a whole would have on the data …

      Guidelines 9/2020 on relevant and reasoned objection under Regulation 2016/679
      29 November, 2020

      Guidelines 9/2020 on relevant and reasoned objection under Regulation 2016/679 Paragraph 3.2.1  Meaning of “significance of the risks” 35. It is important to bear in mind that the goal of the work carried out by SAs is that of protecting …

      Search

      Categories

      • Blog
      • Business
      • Design / Branding
      • Free Data Protection Resources
      • Nederlandse Privacy Academie
      • Uncategorized
      Facebook-f Linkedin-in

      © Privacad 2020

      For all your questions about courses

      students@privacad.com

      For all your questions about Privacad for business

      info@privacad.com

      Links

      • Courses
      • Become a GADPPRO Academy Official Training Entity
      • Resources
      • Free Data Protection Resources
      • Blog
      • Profile
      • Students Stewards Network (SSN)

      Support

      • Privacy Policy
      • Terms of Use
      • FAQs
      • Contact

      © GADPPRO Academy | Privacad 2022

      GADPPRO Academy 2022

      Login with your site account

      Lost your password?

      Not a member yet? Register now

      Register a new account

      Are you a member? Login now