• Courses
      • Global Series of National Privacy Laws
      • Netherlands Privacy Academy (in Dutch)
      • Caribbean Privacy Academy (in Dutch)
    • Resources
    • Join GADPPRO ACADEMY
      • Join GADPPRO Academy as an Official Partner
      • Become an Official GADPPRO Training Entity
      • Join the GADPPRO Business Academy
      • Secretariat & International Training Centre
      • Contact Us
    •  
      • RegisterLog in
    Privacad GADPPRO Academy
      • Courses
        • Global Series of National Privacy Laws
        • Netherlands Privacy Academy (in Dutch)
        • Caribbean Privacy Academy (in Dutch)
      • Resources
      • Join GADPPRO ACADEMY
        • Join GADPPRO Academy as an Official Partner
        • Become an Official GADPPRO Training Entity
        • Join the GADPPRO Business Academy
        • Secretariat & International Training Centre
        • Contact Us
      •  
        • RegisterLog in

      Blog

      Privacy data protection targeting of social media users – public consultation version

      • Categories Blog, Business, Design / Branding, Free Data Protection Resources, Uncategorized
      • Date September 24, 2020

      Guidelines 08/2020 on the targeting of social media users – version for public consultation

      Section 4.2  Social media providers

      20 Social media providers offer an online service that enables the development of networks and communities of users, among which information and content is shared. Social media services are typically offered through web browsers or dedicated apps, often after having requested the user to provide a set of personal data to constitute the user’s “account” or “profile”. They also often offer users associated account “controls”, to enable them to access and control the personal data processed in the context of the use of their account.

      21 The social media provider determines the functionalities of the service. This in turn involves a determination of which data are processed, for which purpose, under which terms, as well as how personal data shall be processed. This allows for the provision of the social media service but also likely the provision of services, such as targeting, that can benefit business partners operating on the social media platform or in conjunction with it.

      22 The social mediaprovider has the opportunity to gather large amounts of personal data relating to users’ and non-registered users ́ behaviour and interactions, which enables it to obtain considerable insights into the users’ socio-demographic characteristics, interests and preferences. It is important to note that the ‘insights’ based on user activity often involve inferred or derived personal data. For example, where a user interacts with certain content (e.g. by “liking” a post on social media, or watching video content), this action can be recorded by the social media provider, and an inference might be made that the user in question enjoyed the content he or she interacted with.

      23 Social media providers increasingly gather data not only from activities on the platform itself, but also from activities undertaken ‘off-platform’, combining data from multiple sources, online and offline, in order to generate further insights. The data canbe combined with personal data that individuals actively disclose to the social media provider (e.g. a username, e-mail address, location, and phonenumber), alongside data which is “assigned” to them by the platform (such as unique identifiers).

      • Share:
      author avatar
      Richard V

      Previous post

      Privacy data protection targeting of social media users – public consultation version
      September 24, 2020

      Next post

      Privacy data protection targeting of social media users – public consultation version
      September 25, 2020

      You may also like

      Children Safety Encryption www.privacad.com
      Apple’s New Step to Protect Child Abuse via Encryption Feature
      20 August, 2021
      DNA Technology and Privacy www.privacad.com
      DNA Technology Regulation Bill and Violation of Privacy for Minority Groups
      19 August, 2021
      www.privacad.com
      India accuses Twitter of not complying with new IT rules
      18 August, 2021

      Search

      Categories

      • Blog
      • Business
      • Design / Branding
      • Free Data Protection Resources
      • Nederlandse Privacy Academie
      • Uncategorized
      Facebook-f Linkedin-in

      © Privacad 2020

      For all your questions about courses

      students@privacad.com

      For all your questions about Privacad for business

      info@privacad.com

      Links

      • Courses
      • Become a GADPPRO Academy Official Training Entity
      • Resources
      • Free Data Protection Resources
      • Blog
      • Profile
      • Students Stewards Network (SSN)

      Support

      • Privacy Policy
      • Terms of Use
      • FAQs
      • Contact

      © GADPPRO Academy | Privacad 2022

      GADPPRO Academy 2022

      Login with your site account

      Lost your password?

      Not a member yet? Register now

      Register a new account

      Are you a member? Login now