Privacy data protection targeting of social media users – public consultation version
Guidelines 08/2020 on the targeting of social media users – version for public consultation
Paragraph 8.1.1 Explicit special categories of data
112 At times, personal data being processed clearly falls within the definition of special categories of data, e.g. in case of a direct statement about a person being member of a certain political party or religious association.
Ms. Flora states explicitly in her social media profile that she is a member of the GreenestPlanetpolitical Party. The environmental organisation “Long live the Earth” wants to target social media users that are members of the GreenestPlanet political party in order to address targeted messages to them.